Every captain needs an excellent navigator.
Embark with a brand communications activist and PR strategist, dedicated to purpose-driven organizations.
As you chart a new course or voyage through stormy seas, strengthen your reputation and put the headwinds at your back. Engage a trusted partner to amplify your communications, to resonate with your audiences and the media.
Expertise
Skillfully planned and implemented campaigns convey what your stakeholders care about and need to know.
Bespoke communications and media relations — never “spray and pray” — capture the attention of time-starved audiences and give the press a compelling reason to inject your organization, leaders, and storylines into the news and conversation.
Public Relations
Marketing Communications
Brand Strategy
Strategic Partnerships
Executive Leadership Visibility
Social Impact
Crisis Communications & Reputation Management
What We Make Possible
Spark response
Bolster demand
Change perceptions
Counter indifference
Nourish goodwill
Foster advocacy
Recapture defectors
Instill confidence
Diffuse hostility
Transform threats into opportunities
Meet your navigator
Bonnie Reuben is an experienced, disciplined professional to whom organizational leaders and entrepreneurs turn for expertise in strategic marketing communications and public relations—when clarity, judgment, and execution matter.
Merging big-picture insight with a nuanced, detail-oriented lens, she devises and implements integrated, creative solutions and storytelling with an authentic, distinctive voice — from precisely positioned platforms and campaigns to media relations and crisis messaging.
As an independent practitioner and resourceful partner, she provides hands-on attention and candid counsel to a select cadre of clients – two retained for more than 25 years. She balances enduring relationships with diverse project work across industries, continually refreshing her perspective.
Her approach integrates tailored methodology with disciplined execution. Attention to detail and process are as paramount as sound strategy and originality.
At the heart of every endeavor is shaping communications that reveal a brand’s meaningful raison d'être. Expressing the “why” is the most powerful — and enduring — way to shift attitudes and behaviors.
After honing her skillset in hospitality, travel, and lifestyle, Bonnie began her career with Inter-Continental Hotels, managing public relations for multiple U.S. properties, navigating distressed markets and new openings, and training colleagues in Mexico. She advanced to head corporate communications for Doral Hotels & Resorts, RockResorts Inc., and the Boca Raton Resort & Club before founding Bonnie Reuben Communications (BRC) in 1995. Since then, she has partnered with premium hotels, food & beverage, private clubs, spas, golf and tennis, real estate ventures, retail, and non-profit organizations ever since.
A graduate of Cornell University with a degree in Communication Arts, Bonnie credits working her way through college as a defining influence alongside her academic studies. The New York native resides in West Los Angeles with her family, to whom she is indebted with pride and gratitude.
