Every captain needs an excellent navigator.
Embark with a brand communications activist and PR strategist, dedicated to purpose-driven organizations.
As you chart a new course or voyage through stormy seas, strengthen your reputation and put the headwinds at your back.
Rouse response
Bolster demand
Change perceptions
Nourish goodwill
Foster advocacy
Instill confidence
Transform threats into opportunities
Diffuse hostility
Counter indifference
Recapture defectors
Engage a trusted partner to amplify your communications, to resonate with your audiences and the media.
Expertise
Skillfully planned and implemented campaigns convey stakeholder priorities – what target audiences care about and need to know. Bespoke media relations (no ‘spray and pray’) inspire time-starved press to inject organizations, individuals and their storylines into the news and conversation.
Public Relations
Marketing Communications
Strategic Partnerships
Brand Strategy
Executive Leadership Visibility
Social Impact
Speech Writing
Crisis Communications & Reputation Management
Meet your navigator
Bonnie Reuben is the experienced and disciplined professional to whom organizational leadership and entrepreneurs turn for top-tier expertise in strategic brand communications and public relations.
Merging big-picture insight with granular sensitivity, Bonnie devises and executes integrated, creative solutions and storytelling with an authentic, distinctive voice – from perfect-pitch platforms and campaigns, to stellar media relations and crisis messaging.
As an independent practitioner and resourceful partner, Bonnie provides hands-on attention and candid counsel to a small cadre of clients – two retained for over 25 years to date – and fertilizes her fresh perspective with diverse project work across industries. She integrates her holistic approach to communications with tailored methodology to leverage them. Attention to detail and process are as paramount as sound strategy and originality.
At the heart of every endeavor: shaping communications that reveal a brand’s meaningful “raison d'être.” Expressing the why is the most powerful, inspired way to shift attitudes and behaviors.
Honing her skillset in hospitality, travel, and lifestyle, the native New Yorker began her career with Inter-Continental Hotels and managed PR for several U.S. properties, tackling distressed markets and new openings, and trained colleagues in Mexico. She advanced to head corporate communications for Doral Hotels & Resorts, Rockresorts, Inc., and the Boca Raton Resort & Club. Then she launched Bonnie Reuben Communications (BRC) in 1995, with the privilege of collaborating with premium hotels, food & beverage, private clubs, spas, golf, tennis, real estate, retail, and non-profits ever since.
A graduate of Cornell University with a degree in Communication Arts, Bonnie learned as much putting herself through college as she did academically. The New York native resides in West Los Angeles, with her family to whom she is indebted with pride and gratitude.
“If you cannot change the course of a storm, be the lighthouse.”
-Ronn Daigle
