BRANDING & COMMUNICATIONS ACTIVIST
PR STRATEGIST
in service to bold, purpose-driven organizations, from startups to icons
Bonnie Reuben Communications is inspired to reinvigorate, elevate, and sharply differentiate brands, launch new ventures, re-imagine categories to break from the pack, in support of desired business goals and positive social impact.
A strategic and integrated approach to branding, marketing communications and public relations — planned and implemented with precision — fuels awareness, demand, revenue, and ultimately, reputational equity, your greatest asset.
THE WAY FORWARD
Recover, reset, transform, debut daringly.
Engage a trusted beacon as you navigate uncharted waters,
for successful passage to a strong and secure future.
Branding & Communications Activist
PR Strategist
in service to bold, purpose-driven organizations, from startups to icons
A strategic and integrated approach to branding, marketing communications and public relations — planned and implemented with precision — fuels awareness, demand, revenue, and ultimately, reputational equity, your greatest asset.
Bonnie Reuben Communications is inspired to reinvigorate, elevate, and sharply differentiate brands, launch new ventures, re-imagine categories to break from the pack, in support of desired business goals and positive social impact.
THE WAY FORWARD
Recover, reset, transform, debut daringly.
Engage a trusted beacon as you navigate uncharted waters,
for successful passage to a strong and secure future.
Services
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Media and public relations
-
Marketing communications
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Brand evaluation, positioning + strategy
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Strategic partnerships
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Crisis communications
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Social impact/corporate social responsibility (CSR)
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Post-Covid communications strategy
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Expert profile management
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Content creation
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Organizational communications
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Presentations
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Speech writing
Engaging campaigns, expertly planned and implemented, create intrigue and excitement.
Compelling content and personalized outreach appeal to time-starved, topically driven journalists and optimize editorial results. A bespoke “rifle-shot” methodology for targeting media and influencers — versus spray-and-pray blasts — enable brands to capitalize on relevant, trending storylines to inject their organizations into news and the cultural conversation.
Eloquent, concise messaging focuses on what specific audiences care about and need to know.
Brand evaluation and analysis shine light on unfulfilled consumer, trade and stakeholder priorities; transform market threats into opportunities, and convert downsides into upsides, to enrich an organization with a new, perfect-pitch platform.
Something best said can
rouse response
boost inquiries
drive traffic
make the phones ring
bolster the bottom line
change perceptions
nourish goodwill
and alter behaviors.
Stellar communications can
counter indifference
diffuse hostility
foster advocacy
secure loyalty
recapture defectors
motivate employees
make policy effective
affirm your owners’ trust
and create delirious fans.
Something best said can
rouse response
boost inquiries
drive traffic
make the phones ring
bolster the bottom line
change perceptions
nourish goodwill
and alter behaviors.
Stellar communications can
counter indifference
diffuse hostility
foster advocacy
secure loyalty
recapture defectors
motivate employees
make policy effective
affirm your owners’ trust
and create delirious fans.
Bonnie Reuben
Principal
Bonnie is the consummate, engaged professional to whom leadership and entrepreneurs turn to for top-tier expertise, rooted in 35 years’ experience in strategic marketing & communications, PR and brand positioning. She honed her skillset in hospitality, travel and lifestyle and launched Bonnie Reuben Communications (BRC)in 1995, with the privilege of partnering with premium resort, hotel, culinary, spa, wellness, retail, golf, tennis, club, real estate and non-profits, and has expanded into other industries.
An invaluable partner to established and emerging brands, Bonnie merges big-picture insight with granular sensitivity. Her focus on trends (vs trendy), analysis, the cultural zeitgeist and innovation, inspire creative solutions with an authentic, distinctive and consistent voice that drive business growth. She delivers hands-on attention and candid counsel by personally servicing a small cadre of clients, in contrast with other agencies whose larger rosters can compete for time, resources and account leadership.
Based in Los Angeles, Bonnie sustains long-standing service to world-class companies such as iconic resort The Breakers Palm Beach, Palm Beach, FL (25 years), which thrives independent of chain affiliation under its original family ownership since 1896, and Innovative Travel Marketing (ITM), Parsippany, NJ (20 years). For The Breakers, she achieves exposure for its numerous ventures and exceptional organizational culture, and has collaborated with entities such as the American Express Luxury Summit and Global Wellness Summit. Her B2B work with ITM — a strategic media planning and buying firm specializing in barter as a marketing & financial tool — highlights its mastery in monetizing inventory to expand budgets, maximize reach and profitability.
She fertilizes her fresh perspective with diverse project work, from the U.S. Professional Tennis Association (USPTA) to a San Jose-Tel Aviv building technology pioneer, to an award-winning Master Sommelier. Past clients include Rosewood Hotels – Caribbean, Austin-Lehman Adventures, Pritikin Longevity Center, InViteHealth nutritional boutiques, Hawks Cay Resort (Florida Keys), La Quinta Resort & Spa (Palm Desert, CA), Ocean Reef Club (Key Largo) and Ocean Edge Resort & Club (Cape Cod, MA).
Bonnie began her career with Inter-Continental Hotels at multiple U.S. properties, then headed Corporate Communications for Doral Hotels & Resorts, Rockresorts and the Boca Raton Resort & Club, providing leadership and support to the field and their tourism bureaus.
In her social impact endeavors, she co-founded the ITM Hospitality Fund, a program that contributes free NYC hotel rooms to financially needy families of critically ill patients, who travel to Manhattan for urgent medical treatment. Bonnie volunteers for Journeys in Film, a non-profit organization that amplifies the storytelling power of film to educate middle and high school students, history’s most visually literate generation, to be active, globally aware learners. It develops cost-free, film-based interdisciplinary curriculum guides for teachers, transforming entertainment media into educational lesson plans that inspire children and teens to be culturally empathetic and understanding of the diverse world in which they live. Bonnie is a former Board member of Temple Emanuel of Beverly Hills and served as VP Marketing for this intergenerational, inclusive community.
A graduate of Cornell University with a degree in Communication Arts, she earned as much education putting herself through college as she did academically. She resides with her family in West Los Angeles, California, to whom she is indebted with pride and gratitude.
Bonnie Reuben
Principal
Bonnie is the consummate, engaged professional to whom leadership and entrepreneurs turn to for top-tier expertise, rooted in 35 years’ experience in strategic marketing & communications, PR and brand positioning. She honed her skillset in hospitality, travel and lifestyle and launched Bonnie Reuben Communications (BRC)in 1995, with the privilege of partnering with premium resort, hotel, culinary, spa, wellness, retail, golf, tennis, club, real estate and non-profits, and has expanded into other industries.
An invaluable partner to established and emerging brands, Bonnie merges big-picture insight with granular sensitivity. Her focus on trends (vs trendy), analysis, the cultural zeitgeist and innovation, inspire creative solutions with an authentic, distinctive and consistent voice that drive business growth. She delivers hands-on attention and candid counsel by personally servicing a small cadre of clients, in contrast with other agencies whose larger rosters can compete for time, resources and account leadership.
Based in Los Angeles, Bonnie sustains long-standing service to world-class companies such as iconic resort The Breakers Palm Beach, Palm Beach, FL (25 years), which thrives independent of chain affiliation under its original family ownership since 1896, and Innovative Travel Marketing (ITM), Parsippany, NJ (20 years). For The Breakers, she achieves exposure for its numerous ventures and exceptional organizational culture, and has collaborated with entities such as the American Express Luxury Summit and Global Wellness Summit. Her B2B work with ITM — a strategic media planning and buying firm specializing in barter as a marketing & financial tool — highlights its mastery in monetizing inventory to expand budgets, maximize reach and profitability.
She fertilizes her fresh perspective with diverse project work, from the U.S. Professional Tennis Association (USPTA) to a San Jose-Tel Aviv building technology pioneer, to an award-winning Master Sommelier. Past clients include Rosewood Hotels – Caribbean, Austin-Lehman Adventures, Pritikin Longevity Center, InViteHealth nutritional boutiques, Hawks Cay Resort (Florida Keys), La Quinta Resort & Spa (Palm Desert, CA), Ocean Reef Club (Key Largo) and Ocean Edge Resort & Club (Cape Cod, MA).
Bonnie began her career with Inter-Continental Hotels at multiple U.S. properties, then headed Corporate Communications for Doral Hotels & Resorts, Rockresorts and the Boca Raton Resort & Club, providing leadership and support to the field and their tourism bureaus.
In her social impact endeavors, she co-founded the ITM Hospitality Fund, a program that contributes free NYC hotel rooms to financially needy families of critically ill patients, who travel to Manhattan for urgent medical treatment. Bonnie volunteers for Journeys in Film, a non-profit organization that amplifies the storytelling power of film to educate middle and high school students, history’s most visually literate generation, to be active, globally aware learners. It develops cost-free, film-based interdisciplinary curriculum guides for teachers, transforming entertainment media into educational lesson plans that inspire children and teens to be culturally empathetic and understanding of the diverse world in which they live. Bonnie is a former Board member of Temple Emanuel of Beverly Hills and served as VP Marketing for this intergenerational, inclusive community.
A graduate of Cornell University with a degree in Communication Arts, she earned as much education putting herself through college as she did academically. She resides with her family in West Los Angeles, California, to whom she is indebted with pride and gratitude.